Reach players without interrupting play.
We believe free software should never feel cheap or noisy. That's why every warmUP placement is native, clearly labeled, and built around moments when a couch-first PC audience is ready to discover.
PC gaming context — couch and desktop
Global, launch-ready audience
Native moments built around play
Ad placements
Attention that fits the console feeling
Every placement is built into the launcher experience, clearly labeled, and designed to add relevance without adding noise.
Own the opening moment
A premium, clearly labeled spot on the first screen players see when they open warmUP.
Be part of discovery
Native sponsored cards inside the feed players browse when they are deciding what to play next.
Show up with context
Relevant tiles next to the games and experiences players are already exploring.
Earn attention honestly
A visible "Sponsored" label on every placement — clear for players and brand-safe for you.
Measure what matters
Fast delivery, simple creative formats, and transparent impression and click reporting through warmUP Ad Center.
How it works
Simple to start, easy to measure
Tell us your goals and we'll set up your campaign on the warmUP Ad Center — our own delivery platform. You get clear placements, simple creative formats, and impression/click reporting, all served from ads.warmup-gamelauncher.com.
Fund free play. Earn better attention.
Tell us what you are launching. We will find the clearest, least intrusive moment to put it in front of the right players.